According to the findings of Nielsen's Mobile Consumer Report, 97 percent of the UK population owns a mobile handset, with nearly 61 percent owning a smartphone. More than half of the smartphone users in the country have said that they have never received any adverts when their handset in is use.

The Nielsen report's revelation that nearly 53 percent of the UK smartphone users haven't got adverts while using the phone implies that either mobile advertising is easily ignored by the users or it is apparently an underused marketing channel.

According to a new report released by Nielsen this Thursday, Google Android platform is more preferred than rivals in the mobile handset OS market.

The Nielsen Company conducted a study of 14,701 Americans and found that 29 percent of the postpaid mobile subscribers a device based on Android, ahead of 27 percent for iOS and 27 percent who owned RIM devices.

Though, the paywall for the online editions of Times and Sunday Times had been started three and a half month ago, News International has still not released any statistics related to the number of subscribers with the newspaper. However, though News International has not released any statistics, the research Company, Nielsen has decided to take the onus on itself.

Google retained its top spot in the list of both the parent and brand rankings, with Google-owned sites reaching 12.7 million of active online users in Australia, Nielsen online ranking report revealed.

Nielsen’s third quarter ranking report revealed the top 10 online parent companies, the top 10 online brands in addition to the most recent Internet usage trends in Australia.