Google Inc Chief Executive, Eric Schmidt rebuffed any idea that Apple Inc or Facebook was a threat to the web search leader's trade.

A number of people are of this assumption that these are zero-sum games, which are battles to the death, said Schmidt, who spoke with reporters in a one-hour briefing on Thursday at Sun Valley alongside Google co-initiators, Larry Page and Sergey Brin.

Brin made a note that there are signals that when Internet users join Facebook, then actually it makes them go in added search processes on the net, which in some way or the other of advantage to the firm.

The executives did not give any confirmation on the media reports that Google is developing a new service named Google Me to compete with Facebook, which has been successful in getting nearly 500 million users in its six-year history.

The trio addressed a diversity of issues that have weighed on Google during a turbulent year in which the firm has been able to surge up from the recession to face a vigorous competitive setting, increasing authoritarian scrutiny, and noteworthy alterations to its strategy in China.

Schmidt and Google's two co-founders spoke to the reporters on the third day of the Allen & Co consultation, the yearly confab of media and technology managers at the scenic Sun Valley resort.

Apple Chief Executive, Steve Jobs had also been given invitation, but he did not turn up at the event.