British entrepreneur James Dyson’s new bladeless fan, the Dyson Air Multiplier, attracted huge number of customers this summer.

The Dyson Air Multiplier comes with a heavy price tag of £199, but the unique design accompanied by hot weather provided a boost to the sales of the gadget.

The unique bladeless fan makes it hard to work out where the jet of air comes from.

Speaking at the launch of the newest range of Air Multipliers, Mr. Dyson said last week that they got the idea when they were the handdryers.

Supermarket chains John Lewis and Marks & Spencers have reported outstanding sales of the bladeless fan. John Lewis said that around 33 per cent of all fans sold by it were the Dyson Air Multipliers.

The Dyson Air Multiplier sucks one unit of the air at the base, uses a hidden fan and pushes it out at speed through a thin gap in the fan’s ring.

Experts said that they were not surprised at heavy sales of the pricy gadget as the company earlier became the market leader in the field of vacuum cleaners in spite of selling the some of the most expensive models in the market.