Reports claim that Verizon Communications has kick started its FiOS trails for its customers. Further, the catch is that the Company would not charge any fees to the customers, in case they wish to opt out of the service after the one month trails.
FioS is the Company’s Internet and television service and in a first-of –its- kind move, the network provider is extending its users the option of paying month-by-month, thereby, eliminating a long-term contract. Further, Verizon has also given the guarantee about the pricing, claiming that the prices would not rise for up to a year.
As per the experts, the latest move by Verizon is quite risky, as the Company shells out about $1,350 for the installation of FiOS at the homes of new customers.
However, in case the move strikes the right chord, the other players in the market would also have to fine tune their packages and offerings, as pressure would be exerted on cable and satellite rivals, as well.
Since, the termination fees do apply to all the U. S. wireless providers, thus, Verizon could bear the brunt, since even for the try-out periods, which are offered to customers, the fess would be levied on Verizon.
Commenting on the development, Larry Hettick, an Analyst for Current Analysis said, "There's so much tit-for-tat in the cable TV business, anything that changes for one provider may bring pressure on the others”.