In order to win the race of launching a video games for casual use, electronics hardware makers on Tuesday unveiled and flaunted some new devices that will permit the motion-sensing play and 3D effects.

The new version of DS handheld device, capable of playing games and showing movies in 3D, was showcased by the Japan's Nintendo Co Ltd.

Also, Sony Corp launched "Move", similar to the Nintendo's popular “Wii” that implements a controller for doubling things ranging from tennis racket to a baseball bat in games. Sony also pledged to introduce a score of 3D titles for its PlayStation 3 console soon.

All these demos of the gaming hardware makers were made at the E3 expo in Los Angeles. This is a $60 billion annual showcase of the industry and is one of the most important events. The expo provided a base for the competitors to pitch the market and attract more than just the hardcore fanbase.

According to analysts, the most noteworthy revelation was that of Microsoft, as it demonstrated the revolutionary platform which was without any controller, and that apparently focused on the casual players.

Also, the analysts added that the Nintendo’s release and its addition of 3D will make its market position even stronger.