Orange has abandoned its fixed-line broadband network by handing over the reigns of the service to BT. Now Orange will offer broadband service via BT infrastructure.
Orange’s vice-president of strategy, Bruno Duarte, said that declining demand for company’s broadband and utter disappointment with the service compelled the network provider to take the drastic step.
Commenting on the topic, he stated, “We are not satisfied with where we stand with broadband, as our customer base is declining and our performance is poor.”
The move will allow Orange to become more competitive in the market as it can now invest more funds into the brand.
It was CEO Tom Alexander’s first major strategic decision since Orange and T-Mobile merged last month, in a move that gathered around 30 million mobile customers under one roof.
After the completion of the deal, around 61 per cent of Orange staff will be moved to BT, which will integrate Orange’s fixed-line infrastructure into its own network.