Three developers - Marcio Puga, Mauricio Massaia, and Per Thoresson - have recently come up with a new `This is Now' website, which delivers city Instagram shots in a real-time feed.

The new website shows live feeds of Instagram pictures being uploaded in some selected cities, initially including New York, London, Sydney, Tokyo, and Sao Paolo; and, thus, chiefly draws on the notably rich trove of millions of photos which mobile handsets users upload to photo-sharing service Instagram on a day-to-day basis.

For developing the `This is Now' website, the three developers - all employed in Australia's Tribal DDB branch at Sydney - made use of the Instagram API such that photo streams from the five mentioned cities are displayed in a real-time feed. The Instagram API used by the developers for building the website was combined with Node. js, and Socket. IO, as well as the "state-of-the-art" text editor Sublime Text.

With the present-day Internet already enabling people to get a closer glimpse of one another's life in a hitherto unprecedented manner, the new `This is Now' website further advances that ethos to the extreme, by providing a live feed of all the photos uploaded to Instagram from the five cities.

Noting that the stream of colorful pictures amalgamates into a beautiful art project, the Sydney-based company behind `This is now' website said that the new site is essentially "a visual composition which uses real-time updates from the ever popular Instagram application based on users' geo-tag locations."