With Google's I/O conference coming up this week, analysts are of the opinion that the company should go all out at the event to prove the value of its Android mobile operating system to the developers.
Noting that it is imperative that Google make its Android platform more appealing to the developers and stickier for the users, analysts said that Google will have to do something which has hitherto not been done by the company
--- that is, demonstrating that its Android OS can be successful on tablets.
Pointing out that while Android OS has done pretty well on handsets, it is yet to gain traction on in the Apple iPad-dominated tablet arena, Technology Business Research's senior analyst Ezra Gottheil said that Google will be able to retain developers for Android by championing it at the I/O event and proving that it has the potential to be a strong competitor in the tablet arena.
With statistics from mobile analytics firm Flurry revealing that developers presently make two-fold more apps for the Apple iOS platform than they do for Google's Android, Gartner's Research VP Carolina Milanesi said that Google's key challenge at the I/O conference would be to make Android economically more appealing to app developers.
In addition, analysts are also hopeful that the Google I/O event might witness the announcement of new features on the Google+ social network, as well as upgrades to Google Maps and enhancements to Android security.