In a development which was first pointed out by Inside Facebook, popular gaming platform Zynga has started to display Facebook ads on its Zynga. com website, which allows gamers to play its online games away from the social network.
The Facebook ads which have made their way to Zynga. com essentially fill the space which earlier showed ads from Google. Since gamers make use of their Facebook accounts for Zynga. com log in, the ads will be targeted to them on the basis of the details which are already shared by them on the social network.
According to Facebook, the log in to Zynga. com by the gamers will have the same ads shown up to them as the ones which they already see on the social network; and. as such, there will not be nay new criteria used by the advertisers to target them.
Further revealing that Facebook will not share any user details with the advertisers, the social networking company said that the ads on Zynga. com will chiefly unfold only sponsored stories about activity shared by the gamers. In addition, it will also be possible for the gamers to remove the ads just like they do on Facebook --- by clicking the X in the corner.
About Facebook ads appearing on Zynga. com, an All Things D report said that the Zynga-Facebook advertising partnership was apparently on the cards because Zynga's S-1 filing in July 2011 had hinted about a revenue-sharing deal which would have Facebook ads being shown on Zynga properties.