In the midst of widespread discussions over the mechanism which tech companies should use for handling privacy issues, Internet search giant Google said on Thursday that it will support the addition of a ‘do-not-track’ button to its Chrome web browser.
Despite the fact that Google is yet to announce a time frame for bringing about a change in Chrome so as to accommodate a do-not-track button, the company’s decision to support such a button underscores that – like other browsers supporting the ‘do-not-track’ feature – it will not use the users’ information from their Web history for delivering customized ads.
In fact, with companies supporting the ‘do-not-track’ feature – like Mozilla and Microsoft, for their Firefox and Internet Explorer browsers respectively - also having decided against collecting specific information which can be used in credit, employment, health care or insurance matters, Google is also likely to follow suit once it brings on the feature in Chrome.
Google's recently-announced move in the direction of adding ‘do-not-track’ button to Chrome comes almost in coincidence with the Obama administration’s request to the lawmakers to create a "privacy bill of rights," which will be designed with the aim of giving consumers more control how their personal information is gathered, stored and shared by Internet companies.
About Google’s move to support ‘do-not-track’ feature, Susan Wojcicki – the company’s Senior VP of advertising – said in a statement: "We're pleased to join a broad industry agreement to respect the 'Do Not Track' header in a consistent and meaningful way that offers users choice and clearly explained browser controls.”