Research in Motion’s endeavor to enhance its popular BlackBerry Messenger service has taken a step forward by introducing a new subscription music service.
BlackBerry devices have an already installed music store, powered by London’s 7Digita but the introduction of new service will ensure more music to the customers. The BBM subscribers can store around 50 songs on their profile and can swap up to 25 songs from their list, every month. These BBM subscribers can listen to the songs on their profile as well as those on their friends’ profile. However, the users will not own any of the music, and will not be able to transfer their tracks to any other media like MP3 players and hard drives.
RIM has been considering that this new feature will be admired by the music lovers and more customers will be attracted towards the service.
RIM, the beta version of BBM Music, will be available first to the users in Canada, Britain and the United States and soon, it would follow in 15 more countries by the end of the year.
RIM’s Vice-President in charge of the BBM platform and integrated services, Alistair Mitchell called it a living, breathing music discovery service and stated that the BBM’s vigor relies on strong relationships and “If we can transpose that to music, it can be a very rich experience”.