Mail Online, the website for the Daily Mail and The Mail on Sunday, emerged as the only brand to enjoy an increase in users in the month of July, figures released by Audit Bureau of Circulations Electronic (ABCe) revealed.
Mail Online saw a month-on-month increase of 0.4 per cent in average daily unique browsers to 2.5 million in July. In addition, the site recorded the largest year-on-year jump of 48 per cent in monthly visitors.
The DMGT-owned title also achieved the most UK monthly users, with around 16,000,000 domestic browsers during the month.
The second-placed Guardian.co.uk recorded 1,933,704 daily browsers, which represents a fall of 5 per cent from the previous month. But, the figure was still up 30 per cent from the corresponding period of last year.
The Independent.co.uk reported a monthly fall of 2.6 per cent to 10,320,996 unique browsers, while monthly browsers at the Telegraph.co.uk slipped 5.6 per cent to 31,753,462. Mirror Group Digital saw a decline of 3 per cent in July traffic to 513,944, but the figure was still up 4 per cent from July last year.
Apart from Mail Online, all other newspaper sites in general suffered fall in average daily unique browsers in July, but all newspaper sites increased their figures as compared with the year ago period.